WeFarm Welcomes Adam Neilson as CTO

WeFarm CTO will be working on launching WeFarm v 2.0 and reaching 1 million farmers in the next 12 months.

WeFarm are pleased to welcome Adam Neilson as our CTO. After two decades of working in technology Adam has extensive experience in building and running large social networks, designing robust and scalable systems and architectures and has spent many years working on mobile technologies platforms used by both smart and older “feature” phones.

Adam has joined WeFarm in order to build and lead an amazing tech team for WeFarm – with the two initial goals of reaching 1 million users and launching WeFarm 2.0 in the next 12 months. We’re very excited to have him on board and we’ll keep you updated with all of the latest developments of our technology in the coming months…

Here’s a little bit more about Adam, from the man himself!

What made you most excited about joining WeFarm?

When I first heard about the work WeFarm has been doing impacting farmers lives in such a positive way I was bowled over. After digging a little deeper, I found more data than you can shake a stick at, a cutting edge machine learning platform and an incredibly talented (and warm) team, what’s not to love? Wild horses couldn’t keep me away from this fantastic challenge!

With more than 10.5 million interactions between our users, we are collecting some very unique data on the world’s supply chains. What do you see as the future potential for this data?

In the short term we’re looking to use these historical interactions to better train our platform to spot and respond to common questions, trends and also alert us to things that are happening on the ground in remote areas that have previously been impossible to monitor.

In the longer term we’ll be looking to act more as a smart farming assistant. A intuitive free tool for small scale farmers to use to manage their crops. Giving advice on soil types, fertilizers and reminders etc. Siri’s country cousin if you like.

What do you see as the biggest challenge within your role at WeFarm and can you give us any idea of how you plan to tackle it?

It’s easy to forget just how much we take for granted access to information. It’s so interwoven throughout our day it’s almost invisible. Minutes until our train arrives, today’s weather forecast, news alerts on the political scandal of the day, it’s an augmented knowledge of the world that surrounds us and it’s hard to avoid. Trying to step outside of that and understand the stark contrasts some of our farmers face in the world that surrounds them is a massive challenge for me personally.

It’s debatable how effective the recent trend towards conversational UIs has been here in the western world but I can say that applying these same UX interactions within some of the most basic technologies our farmers use such as SMS is proving a huge boon!

Can you tell us a little bit about your life outside of work?

I’ve had a colourful life travelling the world, playing in a band, showing my paintings at a few galleries and even acting at one point but after meeting my beautiful wife and having kids things have quietened down a little (a lot!). I now spend most of my free time building robots, catapults and breeding dinosaurs with my two young daughters.


Posted 5 July 2016 | Tagged with: , , , , ,