Empowering female coffee growers

By Amy Barthorpe, Head of Business Development.  “The fastest way to change society is to mobilize the women of the world” – Charles Malik Women make a huge contribution in the production of coffee. But despite female coffee growers doing … Read more

Empowering female coffee growers can help improve gender equality.

Posted 25 July 2016 | Tagged with: , , , , , , ,

WeFarm Welcomes Adam Neilson as CTO

WeFarm are pleased to welcome Adam Neilson as our CTO. After two decades of working in technology Adam has extensive experience in building and running large social networks, designing robust and scalable systems and architectures and has spent many years … Read more

WeFarm CTO will be working on launching WeFarm v 2.0 and reaching 1 million farmers in the next 12 months.

Posted 5 July 2016 | Tagged with: , , , , ,

Data’s role in sustainable tea production

By Amy Barthorpe, Head of Business Development Tea is one of the drinks most enjoyed worldwide. It supports millions of people’s livelihoods (with an estimated 3 million tea farmers in Kenya and 80 million in China) and in 2016 the global … Read more

Posted 30 June 2016 | Tagged with: , , , , , , , ,

Information…the cornerstone of Agribusiness

By Dennis Odera, Africa Business Consultant At face value, food security and unemployment are words that have very little in common. If you look at the words through an agricultural lens, however, similarities start to pop up. An estimated 25% … Read more

Information can help farmers start a successful agribusiness.

Posted 22 June 2016 | Tagged with: , , , , , , , ,

What’s brewing in tea supply chains in Kenya?

By Amy Barthorpe, Head of Business Development Do you source tea from Kenya? Not surprising, as Kenya is the largest producer of tea in Africa, and the fourth largest producer in the world (behind India, China and Sri Lanka)! For … Read more

Companies often have limited visibility over tea supply chains, which makes it challenging to prevent crop diseases or allocate resources effectively.

Posted 2 June 2016 | Tagged with: , , , , , , , , , ,

Reducing risk with climate information

By Amy Barthorpe, Head of Business Development Global warming is rearing its ugly head – and it’s making an impact. There’s one thing for sure… uncertainty around climate has become certain. Temperatures are rising and increasingly we are witnessing unpredictable … Read more

Climate information can help small-scale farmers enhance resilience and reduce risk on their farms.

Posted 17 May 2016 | Tagged with: , , , , , ,

Insects in the life of a farmer

By Njoki Thuo, Africa Agriculture Consultant Usually, the word ‘insect’ makes us think of a little flying animal that can sting or bite us, or even ruin our homes. However, despite the general negative view towards insects, they actually play … Read more

Insects are important in the life of a farmer, as pest control, pollinators, and in fertilisation of the soil.

Posted 11 May 2016 | Tagged with: , , , , , , , , ,

Mobile technology and cotton sustainability

By Amy Barthorpe, Head of Business Development. What are you wearing today? Whatever brand it is, whatever colour, or size, there is a 50/50 chance that it is made from cotton. Cotton has been used for thousands of years (with … Read more

Challenges to cotton sustainability include increases in temperature, changes in rainfall patterns, and urban migration.

Posted 6 May 2016 | Tagged with: , , , , , , , , ,

Improving supplier resilience with information

By Amy Barthorpe, Head of Business Development Smallholder farmers produce 70% of world’s food and for many other staples like coffee and cocoa the percentage is even higher. 80% of the world’s coffee is grown by small-scale farmers; and smallholder … Read more

Improving supplier resilience is important when it comes to coffee farmers, as coffee is a delicate crop susceptible to changes in climate.

Posted 4 May 2016 | Tagged with: , , , , ,

M-Agri services for small-scale farmers

Although 2.3 billion people around the world depend on agriculture for their livelihoods, a majority of the over 500 million small-scale farmers – who produce 70% of the world’s food – have limited or no access to critical agricultural information … Read more

With data driven mAgri services, small-scale farmers can receive vital information and financial services.

Posted 28 April 2016 | Tagged with: , , , , , , ,