Meet the team

Kenny Ewan

CEO & Founder

Kenny leads the overall strategic direction of WeFarm and oversees the day-to-day activities of the business. After graduating, Kenny spent seven years in Peru working for a development NGO, where he worked closely with indigenous communities. Kenny then played a lead role in developing and testing WeFarm when he joined CPF in 2009.

Kenny is a keen long-distance runner and has completed two marathons. He also loves to eat spicy foods and is known for sprinkling his lunches with a LOT of Cayenne Pepper…

Adam Neilson


Adam is WeFarm's Chief Technology Officer. He has many years experience leading in the creation of large-scale data applications in industries ranging from mobile gaming through to social network services.

When he's not geeking out in code he enjoys cooking, oil painting and building Lego robots with his two daughters.

Amy Barthorpe

Head of Business

Amy is responsible for developing strategic commercial partnerships and identifying and leveraging growth opportunities. Born and raised in France, Amy moved to London to complete her bachelor's degree at King’s College, then went on to work for the French Trade Commission in London.

Amy's interests include karate, horse riding, running and travelling, especially when it involves dancing with the locals. She is currently learning Spanish so she can explore more of South America soon.

Teresa Nekesa

Africa Programme Manager

Teresa oversees WeFarm operations in Africa and leads user acquisition amongst small-scale farmers. She is passionate about utilising ICT tools to improve the livelihoods of sub-saharan communities. Teresa comes from an agricultural background and she is also fluent in Swahili and French. Teresa has a bachelor’s degree in Education, and an MA in Conflict Resolution.

Outside of work Teresa enjoys travelling, dancing and spending time with young children.

Camilla Gordon

Head of Engagement

Camilla is responsible for making sure that farmers love to use WeFarm. She helps to design excellent user experience, as well as events and other offerings for farmers. Camilla studied Drama at university and has experience working in international development.

Camilla is learning to speak Swahili in her free time and has already learned how to say the Kenyan WeFarm number - mbili-mbili-tatu-sufuri-moja!

Arianna Valentini

Latin America Business Manager

Arianna manages the WeFarm programmes in Latin America and she is currently based in Lima, Peru. Arianna has an MSc in Development Studies from the School of Oriental and African Studies and her main interests are agriculture and climate change resilience. Previously she worked on education projects in the rural Andean region of Peru.

In her spare time you can find her doing yoga in a quiet park, baking delicious cakes or surfing some serious waves.

Michaela Peicheva

Head of Operations

Michaela provides additional support for everyone at WeFarm and coordinates the team. Michaela is a recent postgraduate in International Marketing and Entrepreneurship and is originally from Bulgaria. Outside of work, she enjoys a fast and dynamic routine, especially if it involves exercising and some time in the sun.

Michaela is a coffee, tea and cacao lover but if she had to choose a favourite it would have to be cacao - for all those delicious chocolates!

Dennis Odera

Africa Business Manager

Working out of Nairobi, Dennis is responsible for developing new business and commercial partnerships in Africa. Dennis has an LL.M in Corporate and Commercial Law from the University of Dar-es-Salaam and he is passionate about using innovation to solve problems and sustainably transform the lives of millions in the region.

In his spare time, you can find him traveling, relaxing with friends or supporting his favourite sport teams

Njoki Thuo

Agricultural Specialist - Kenya

Njoki ensures WeFarm brings the best agricultural advice to our farmers, team and clients. She is a voice for the farmers within a growing tech startup. She brings agricultural expertise to the whole team to ensure WeFarm stays at the forefront of agricultural trends. Njoki is a recent graduate of Agriculture from Egerton University and is from a farming community.

During her free time she enjoys reading, baking and loves listening to music.

Justus Byarugaba

Country Representative and Trainer – Uganda

Justus is responsible for user growth, training and representing WeFarm in Ugandan communities. He studied Psychology at Makerere University. He later worked with an NGO in rural Western Uganda to help support needy children for a year and a half. Justus is deeply passionate about improving people’s livelihoods in African communities especially through farming.

He loves travelling and he spends much of his free time listening to Afro music.

Rob Stanley

Data Scientist

Rob ensures that data-backed decisions and rigorous analysis are central to WeFarm’s operations. Rob has a PhD in Theoretical Biology from UCL, in which he developed mathematical models of biochemical systems. He is passionate about science communication and has even done stand-up comedy about his research!

Rob’s hobbies include visiting art galleries and museums, buying too many books, and playing the ukulele.

Ajit Joglekar

Lead Developer

Ajit is WeFarm's Lead Developer. He has vast and diverse software development and delivery experience. He is passionate about learning new technologies and software development techniques.

Ajit is spiritually inclined and is in pursuit of mental peace and happiness. He regularly practices meditation.

Dorothea Pease

Executive Coordinator

Dorothea is Executive Coordinator at WeFarm, providing support for the Operations team and the CEO. After graduating with a degree in Modern Languages, Dorothea went to study as a Fellow in Social Innovation Management with the Amani Institute in Sao Paulo. She is passionate about promoting business as a force for good and social enterprise growth.

Dorothea is a travel addict and spends far too much of her free time planning adventures online, most of which she never gets to do in real life!

Roberto Valle


Roberto is a full-stack developer, focusing on scalable cloud solutions. He is passionate about new and cutting edge solutions and is an active participant of the London Meet-up community. He also has a Master's Degree in Computer Science Engineering.

Roberto is Italian, likes listening to Jazz and Latin music and loves pizza, chocolate and swing dancing. He is a passionate dreamer and travel addict, always trying meet new friends.